In the contemporary business environment, email remains a pivotal medium for safely storing crucial information. However, maintaining an accurate email database can be challenging as more than 30% of email addresses in a company’s customer and contact database become outdated each year. This is often due to individuals changing jobs, altering email providers, or unsubscribing from mailing lists. As a result, outdated email lists increase bounce rates and expose companies to risks like spam list additions, which can significantly impact a company’s reputation with Internet Service Providers (ISPs).
One of the primary responsibilities of any company is to shield itself from spam and ensure high rates of email deliverability. Regularly validating and maintaining up-to-date email addresses within your systems not only enhances customer relationships but also saves valuable time and resources.
Undeliverable emails can severely impede marketing effectiveness. In fact, recent research indicates that email delivery issues have affected the reputation of 77 percent of senders. Consequently, a growing number of companies are adopting email verification systems. These systems help cleanse email lists, thereby improving both the sender’s reputation and marketing results.
Without an effective email verification system, marketing emails face the perilous route of bouncing off spam traps, dead addresses, and false emails, thereby preventing them from landing in their desired inboxes. Embracing an email verification plugin like that offered by SuiteCRM provides numerous benefits:
- Reduced Bounce Rate: Eliminating invalid emails enhances the chances of successful delivery.
- Lower Complaints and Spam Trap Hits: Mitigating interactions with users who may classify your emails as spam improves your sender reputation.
- Improved Inbox Delivery and Results: A stronger reputation leads to better inbox placement, boosting open, click, and response rates.
- Reduced Mailing Costs: With fewer emails sent through ISPs, costs decrease. Additionally, improved deliverability requires less effort in managing mailings and infrastructure.
The SuiteCRM Email Verification Plugin not only ensures real-time email validation but can be expanded with phone and address validation services, offering comprehensive data validation solutions.
In conclusion, the integration of an efficient email verification system can substantially boost your email marketing program by eliminating fake email addresses and reducing hard bounces. Whether editing individual records or performing bulk verifications from the list view, this plugin ensures reliable deliverability, which is crucial for enhancing your company’s marketing success and preserving its dignified reputation.
If you’re an existing user needing assistance, consider creating a support case. If you’re interested in seeing how this solution can improve your operations, request a demo today and explore the myriad benefits of the SuiteCRM Email Verification Plugin.